You know that feeling when you’re scrolling through your social media and see a post from an influencer with the perfect caption? It’s like they just read your mind. Well, we’re going to teach you how to do that on LinkedIn!

This blog is for anyone who wants to learn about LinkedIn Marketing and its use in their eCommerce business. We will cover why you should consider using this platform and some of the most effective ways to use it.

What Is LinkedIn?

LinkedIn is a social network for professionals; this means you can only join if you are currently employed (or self-employed) and providing some form of professional service. There are three main sections to LinkedIn: the ‘home’ feed, the company page, and groups.

The home feed provides an overview of what’s happening in your connection’s world; this includes stories, posts, and advertisements. The company page section is very similar to Facebook’s business pages; it provides an overview of what the company is up to, including news, jobs, etc. And lastly, LinkedIn groups are where you can join subject-related discussion forums.

Will LinkedIn Help Your Business?

LinkedIn is a strong contender for promoting your brand, products, or services. First, however, it’s vital to consider how it can be different from other social media platforms.

On Facebook, you can target people who have expressed interest in similar things as your store. This means all the posts are targeted towards them specifically. This isn’t quite the same as LinkedIn because it’s a network for professionals meaning you will have to understand your ideal customer and how they would use the platform.

If your target audience uses LinkedIn in their professional life, it may be worth putting effort into developing an effective strategy.

How to Use LinkedIn In Your Ecommerce Business

Now that you have a grasp of what LinkedIn is, let’s look at some effective ways to use it for your business.

1. Attract Leads

Having a well-optimized profile can help you generate leads from LinkedIn. For example, it would be best to have a professional headshot at the top of your page, use keywords relevant to your business, and add links to your other online profiles.

One very important thing is to ensure that there aren’t any spelling mistakes in your profile description. These mistakes can be a major turn-off for your potential customers and show a lack of professionalism.

2. Have A Call To Action

It would be best if you had a call-to-action button or banner on your website. This means that when someone clicks it, they go directly to your LinkedIn page. Therefore, it’s important to make sure it’s prominent on your website; you want people to know where they are going when they click the button.

3. Use It As A Marketing Tool

If you want to improve your business-to-business sales (B2B), you can utilize LinkedIn as a marketing tool. It would be best to use LinkedIn groups to promote your products, ask questions and provide insights on industry-related topics.

4. Review Your Competitors

Did you know that you can do a simple search on LinkedIn to see how many connections someone has? Doing this for your competitors will show you an approximate number of connections they have and if their profiles are optimized – all great information to have!

5. Create A Good Looking Bio

One thing to consider is your LinkedIn bio. It must contain keywords that are relevant to the industry you are in.

You should also include what you do, any awards or accolades you have achieved, and how many years of experience you have.

6. Add Blog Posts in Your Profile

If you have a blog on your website, you should consider adding it to your LinkedIn profile. This helps show that you are an expert in your field and provides more information for people who want to know more about what you do.

7. Make Connections

It would help if you took the time to connect with as many people as possible and build relationships. This doesn’t just mean asking to connect; you should build a relationship by commenting on updates and asking questions.

8. Post Industry Related Content

You want to ensure that your content is relevant and helpful to the people who see it in their news feed. When you post something, it will reflect on your profile, and if it’s not relevant, people will think you are spamming them.

9. Use Keywords In Your Posts (Search Engine Optimization)

This is a really good way to get your posts in front of the right people and get more engagement from that post. It would be best to use keywords related to your niche or industry that relates to your business goals.

10. Expand Your Reach

We know that LinkedIn is a very useful platform when it comes to marketing your business. For example, you can use tools to help you schedule content for the future, which will help you reach more people in the long term.

You should know why you are using LinkedIn and what it can do for you when it comes down to it. Having a clear-cut strategy in place is key if you truly want to take advantage of LinkedIn’s potential.

What Not To Do On LinkedIn

1. Don’t Ignore Your Account

You should be checking up on your LinkedIn account at least once a week, especially if you are marketing it as part of an online strategy for your business. You want to engage with people and post content so that you get the most out of each social media profile.

2. Don’t Post Unrelated Content

Don’t post content that is not relevant to your brand or industry on LinkedIn. Of course, you can get away with this on other social media platforms. Still, you must be professional and provide value for the right audience – even if it doesn’t relate directly to your business goals.

3.Don’t Add Unnecessary Details

When looking at your profile, they don’t need all the bells and whistles; make sure you only include information relevant to your business.

4. Don’t Forget To Notify People You Are Connecting With Them

It would help if you were taking the time to notify anyone that you connect with them. When someone accepts your connection request, you should be sending them a message to introduce yourself and say hi.

5. Don’t Hide Your Connections

You should always have your connections displayed on your profile; if you hide them, it can give people the wrong impression of who you are or what your business is about.

Remember that LinkedIn is more than just a social media network. It has so many benefits for your business, and you should be using it to get ahead of the competition.

Your online presence is really important for your business. At the end of the day, people will look for your brand and what you do online. You need to make sure that they can find all the information quickly and easily.

Tips for Using LinkedIn To Market Your Business

LinkedIn is a really good social media platform for promoting your business. It’s professional, popular and it’s one of the best places to get your name out there. So if you are looking to take your marketing plan to the next level, consider using all that LinkedIn offers.

There are so many ways that you can market your business on LinkedIn. You can take advantage of the content they provide, run ads and use influencer marketing to gain exposure for your brand.

1. The Content On LinkedIn Is Perfect For Marketers

You do want to be taking full advantage of the content which is available on LinkedIn. It’s perfect for use in your marketing plan; you just need to find the right way of doing things. It’s very versatile, and it can be used across all types of platforms.

2.LinkedIn Is A Good Place To Run Ads

It would be best if you were taking advantage of the paid ads available on LinkedIn. Since people are spending so much time on social media platforms, there is a good chance that they will notice your ads. It’s perfect for gaining exposure. 

3.LinkedIn Is A Good Marketplace For Influencer Marketing

You can get some great results from influencer marketing on LinkedIn, but you should know that it’s not always easy to do.

You have to find people who are willing to collaborate, and you also need to make sure that your content is good enough for them. Finally, it would help if you remembered that influencer marketing could be a very effective way of boosting awareness around your brand. 

Frequently Asked Questions

Can any e-commerce business use Linkedin?

Yes, all e-commerce businesses can use LinkedIn as long as they have a good reason for it and follow the rules outlined above. You want to make sure that whatever you do on social media will benefit your business and provide value for your audience.

Can small business owners use LinkedIn?

Yes, small business owners are just as important as bigger businesses because they need to find their audience online. You want to understand how you can get the most out of LinkedIn to benefit your eCommerce business.

How can business professionals use LinkedIn?

Business professionals use LinkedIn to network with other professionals and share relevant information about that industry or niche. You want to identify who your customers are on social media and engage with them accordingly.

What is the best time to post on LinkedIn?

The best times to post will be early morning or late at night, depending on your target audience’s most active. You should test different times and find the right one for you.

What is the recommended length of posts on LinkedIn?

Posting too much content will be overwhelming for your audience – we recommend that you keep posts to a maximum of 500 characters as this is the most effective length.

Who should I connect with on LinkedIn?

You should be connecting to colleagues, business professionals, and industry peers because they can give you valuable insight into your target audience. If you are networking, then people who have the same goals will always be at the top of your list.

Last Thoughts

LinkedIn is a great way to create connections in the e-commerce world. It’s also easy to use, so there are no excuses for not taking advantage of this platform!

With these tips and tricks, you’ll be well on your way to building an impressive network that can help grow your business. If you need more guidance or have any questions about how best to leverage LinkedIn in your marketing strategy, feel free to reach out.

We’re always happy to chat with our clients and help them think through their marketing goals from start to finish – all while using strategies that fit into their unique company culture. So what was one tip we gave you today? Let us know if it has helped increase sales at your store!