For those of us who have been around the digital marketing block once or twice, we all know that there are plenty of platforms available to businesses to promote their brands.
One platform that has gained popularity over the last few years is Pinterest, which has become one of the most popular social media sites on the planet.
What makes it so great? If you are looking for a way to increase your brand awareness and drive more traffic to your website, this blog is for you. Let’s look at how Pinterest can help grow your Wix store!
What Is Pinterest?
Pinterest is easily one of the most visually-based social media platforms out there. Users on Pinterest can create different “boards” which they use to pin images that they find relevant around a certain topic or niche, which allows for organizations and brands to utilize pins to promote themselves.
Pinterest has become so popular among users that it has the second-highest brand engagement rate of any social media site.
But just because you have decided to grow your Wix store using Pinterest doesn’t mean that it will be easy. You need to know some important information about this platform to get your pins in front of the right audience.
How Does Pinterest Work?
One of the reasons Pinterest has grown so much over the last few years is that it does things a little differently than other platforms. For example, instead of content being displayed chronologically, Pinterest displays pins based on relevancy.
This system is great for users looking to find different pins that they can save and come back to later, but it can be overwhelming when trying to grow your Wix store. In addition, it means that if you have an audience on Pinterest, it’s going to be a lot harder for you to get your pins seen without putting in some serious work.
If you want to connect with people who are already searching for what you have to offer, then Pinterest is a great place to be.
The site has an extremely high percentage of women users, which means that if you’re looking to advertise your dresses and other clothes, Pinterest might be the best place for you.
Getting Started With Pinterest
Since you are looking to grow your Wix store using Pinterest, it would be beneficial to know what sorts of things people search for when they want to find items to pin.
The main thing that you need to do is create boards that your target audience will be searching for.
You can’t just post any old thing and expect people to find it; you need to make sure that your board’s category is something users are likely googling for, whether they are looking for DIY ideas, recipes, or home decor inspiration.
First, you need to switch your personal Pinterest account to a Pinterest business account. Once you’ve done this, you need to build your Pinterest presence through keywords and images.
Start by putting hashtags in your pins and boards that describe what they’re about. Use the most relevant hashtags you can find so that Pinterest will understand exactly who your target audience is and help them find your board. It’s also important that you are focusing on quality over quantity.
No matter how much time, energy, and money you put into your Pinterest account, if your pins aren’t high-quality images and varied in subject, then they won’t attract the right audience.
How to Use Pinterest To Grown Your Wix Online Store
Now that you know Pinterest’s importance, you must grow your Wix store using it correctly. If you don’t, all the hard work you put into your store will be wasted.
1. Stay Up-to-Date
Pinterest has many active users, and they’re always looking for the latest and greatest ideas that could help them.
Don’t be afraid to pin trending content and/or stay up-to-date with what your audience is looking for; Pinterest can make it much easier when you are trying to grow your Wix store.
2. Create Boards That Are Relevant To Your Business
When you are trying to connect with people who are already searching for what you have to offer, Pinterest is an excellent tool to help you get in front of them.
Make sure that you create boards relevant to your business and relate to the products and other content you have on your Wix store.
Importify provide the tools you need to automate and optimize your dropshipping operations, seamlessly integrating with your Wix store for enhanced efficiency and growth opportunities.
It’s important to be consistent with your pins and boards so that Pinterest understands what they should expect from you.
Make sure that whenever someone visits one of your boards, they see a wide variety of different pins, which means that you’ll need to regularly update your boards so that they don’t become stale.
4. Grow Your Audience Through Paid Ads
Pinterest is a great place to market your products and services, so you need to take advantage of this and start growing your following on the site as soon as possible.
One of the best ways to do this is through paid ads on Pinterest. These are especially useful if you have an eCommerce store because they can show exact products to users based on their interests and any keywords that you’re targeting.
5. Collaborate With Other Pinners
You can’t do it all on your own, and this is especially true when you’re trying to grow your Wix store.
Having a team of people who know what they’re doing and who enjoy sharing great content will make Pinterest an even more powerful tool for helping you connect with more potential customers.
6. Do Proper Search Engine Optimization (SEO) On Your Pins
Just like you need to optimize your Wix content for search engine optimization (SEO), this is even more important when you’re trying to grow your Wix store.
Make sure that as well as the name of the board and each pin, you also include relevant keywords so that Pinterest can understand what you’re pinning.
7. Utilize The Pinterest Search Bar
The Pinterest search bar is a great way for people to find pins relating to their interests.
If you’ve got a wide variety of boards, the search bar will allow people to find your pins and follow your profile; this is an excellent way to grow your Wix store.
Pinterest makes it easy for you to connect with more customers who want what you have to offer. With the right social media marketing strategy, you could start to see an increase in the number of customers interested in your business.
8. Do Keyword Research
Pinterest is a great place to market your products and services, but you’ll need to ensure that the keywords you’re targeting are relevant if you want your pins to be seen.
Pinterest users use the platform to find different types of content, so you’ll need to make sure that your keywords are relevant to what they’re searching for.
If you follow the advice given in this article, then you won’t have to worry about Pinterest anymore. Instead, you’ll be able to use all that it has to offer and watch your store grow almost exponentially.
Also, Pinterest boards related to your products, brands, and services will help you and your customers forward. This is a perfect place to share some inspiration and give tips on the topic your audience needs information about.
And don’t forget to download the Pinterest app for your smartphone to stay up to date wherever you go!
What You Should Avoid Doing on Pinterest
Now that you know how to use Pinterest to grow your Wix store, you need to make sure that you’re avoiding doing these things or else your account could end up getting banned.
1. Don’t spam.
Spamming is a punishable offense on Pinterest and can hurt how other people use the platform, which could ultimately lead to your account being banned.
Don’t copy pins from other accounts, and don’t post the same pin repeatedly. This will only irritate other users, and this, in turn, will give you a bad reputation.
2. Don’t use inappropriate content.
One of the main reasons people get their Pinterest accounts closed is posting inappropriate material, so you must avoid doing this at all costs.
Don’t post images that could be offensive to other users, and make sure any pins containing adult-orientated content are set to private. These things will only cause you problems, so you should avoid doing them to grow your Wix store.
Frequently Asked Questions
How do I use Pinterest for business growth?
There are several ways that you can use Pinterest for business growth, from sharing pins on your profile to building an audience. As long as you’re consistent and post relevant content, it will be easy for people to find you and connect with you.
How do I use Pinterest to promote my website?
Start by adding your website URL to your profile page and writing a great description of what your business does. Then start creating different boards relevant to the type of content you post on your website, and make sure that you include keywords throughout each pin, board title, and profile description.
Can I Use Pinterest for Business Growth?
Pinterest can be a fantastic tool for business growth for anyone who wants to use it correctly. Make sure that you’re consistent, post relevant material and try to give people information that they need through your pins.
Do I need a website to use Pinterest?
No, you don’t need a website to use Pinterest. You can still build an audience and start growing your Wix store with just a profile page, as long as you post the right content with relevant keywords.
How do I make my pins more popular?
The key to making your pins more popular is to ensure that they’re relevant to what people are looking for and that your profile is set up correctly. If you follow this article’s advice, it should be much easier for you to start growing your Wix store through Pinterest and making more sales sooner.
Last Thoughts
Now that you know how to use Pinterest to grow your wix store, it’s time for a recap.
We’ve covered the importance of having an attractive and relevant profile on Pinterest; we discussed some different ways in which you can create boards and pins; we shared several tips about what kind of content is most successful when using this social media platform; and finally, we gave you some ideas on why people should be using Pinterest as part of their marketing strategy.
Hopefully these suggestions have given you plenty of inspiration for building out your own account with Wix!