What if I told you that you could get your eCommerce business in front of more people than ever before? And what if I said it was free to do? Well, YouTube is the answer.

With over 1 billion users on this site alone, there’s no better way to get your message out there than through YouTube.

But how exactly do you use YouTube for eCommerce growth? That’s what we’re going to talk about today. Sound good so far? Keep reading!

What Is YouTube?

YouTube is a video streaming website founded in 2005. Since its inception, YouTube has grown to become the third most visited site on the internet. 

Nearly 55% of businesses use YouTube advertising for their marketing efforts. On top of that, 500 hours of video are uploaded to YouTube every minute! There’s no denying it — people love watching videos online.

How do YouTube Videos work?

YouTube’s videos are simple to make. They can be recorded with a camera as easily as they can be uploaded from an existing video file on your computer. There’s no need for fancy video editing software, either — all you need is a camera and editing software (and even that isn’t necessary.)

Once you’ve got the basics down, upload it to YouTube. After that, the website allows you to add a title, description, and tags of your choosing. There are also several options you’ll want to tweak (more on that in a moment.) 

With all of these factors combined, YouTube provides great search optimization for your videos. This ensures they’ll always appear at the top of relevant video searches. Kind of like Google’s PageRank does for websites!

How to Grow Your Online Store Using YouTube

Now that you know how YouTube works let’s talk about how you can use it for your eCommerce business. Here are some ideas to get you started with Youtube video marketing:

1. Create How-To Videos.

Everyone loves a how-to video. They’re an easy way to provide real value to your customers and prospective buyers. 

Not only that, but they’re popular on YouTube as well! Top trending videos are primarily how-to videos! You can bet there’s a demand for these types of videos, so why not create them yourself?

How-to videos are also great for bringing in backlinks to your website or blog. If you’re unfamiliar, a backlink is when someone links to your website from their content (for instance, they mention it in an article.) 

Backlinks help with search engine optimization because it gives Google another way to find your site. In other words, if you’re linking to someone else as well as Google finds it, they’re more likely to rank you higher in search results.

2. Product Reviews.

Another great idea for eCommerce businesses is product reviews. If you have a certain type of product that’s doing well for yourself, why not show people what you’re all about through a product review?

This is also good for search engine optimization since you’re creating more content. Remember, Google loves new content! So it gives them another reason to rank your site higher in search results. 

If you don’t have a product review video for each of your products yet, take some time this month to do it. With one video, you could get on the first page of YouTube’s rankings and the front page of Google’s rankings.

3. Promotions and Discounts.

There’s no easier way to find new customers than by promoting your product somewhere. And what better place to do that than on YouTube?

With millions of people using this site, you could create a promotional video that gets in front of thousands (or even millions) of potential buyers. All it takes is the right content and an effective title.

4. Teasers.

You could also use YouTube to create promotional teasers for new products or services you want to announce. For instance, if you’re planning on releasing an e-book soon, tell your viewers about it in a video that leads them into the piece of content.

It’s kind of like creating a trailer for your big project!

5. Convert Blog Posts to YouTube Videos.

If you’ve got many blog posts that describe how to solve a particular problem, why not turn those into YouTube videos? 

Think about all the ways you can repurpose old content. For example, don’t just create new blog posts from your existing ones — look for other places you can share information, such as YouTube!

If you have a popular blog post with good content, your viewers will appreciate watching the video instead of reading it. They’ll also likely share it with friends, which can lead to more views for your channel!

6. Focus on Building An Audience.

YouTube isn’t just about creating content. You can’t become successful by putting up videos one at a time. Instead, you need to build an audience of viewers who trust you and your brand!

You’ll accomplish that through consistency. Create quality videos regularly (at least once or twice per week) and use smart titles relevant to what your viewers want to see.

It would help if you also did a good job of engaging with other YouTubers too. Leave honest comments on other videos you like, and share the ones you truly believe in. The more active you are on YouTube, the more people will get to know who you are and what you’re all about!

7. Don’t Forget to Promote Your YouTube Channel!

Just because you’re creating videos doesn’t mean people will flock to your channel on their own accord. So you have to be proactive about marketing yourself if you want channels and subscribers.

There are a few ways you can do this: 

— Share links in your e-mails 

— Share links on social networks 

— Use YouTube’s built-in sharing features to get the word out.

8. Prize Contests and Giveaways Are Always a Winner.

Do you know what YouTube video marketers crave? Views! You can allow them to grow their channel by running contests or giveaways on your site.

Just make sure you cover the legalities first! There are laws surrounding contests and giveaways, so be sure to check them out before launching anything.

You could always offer a prize that’s tied to your product or service, too. For instance, you could give away one of your e-books or invite people to attend an online webinar where you pitch the product you want to sell (and then take orders right then and there!)

9. Schedule Your Videos on A Calendar.

Gone are the days of shooting once and uploading immediately. Now, you can schedule your YouTube videos using a calendar to help you stay on track!

When you’re filming or editing video content, be sure to consider how much time it will take you to edit it, write a script for it, record voice-over audio (if needed) and promote it before the actual upload.

With this scheduling system, you can make sure you get everything done without leaving anything to chance. Plus, you won’t have to stress yourself out trying to meet a deadline that’s just not realistic!

10. Complete Your YouTube Profile.

When it comes to building an audience on YouTube, you need to ensure your channel is complete! 

That means creating a custom channel image (one with your logo,) filling in the About section (with links to other social networks like Twitter and Facebook), and making sure you’ve filled in all the sections with information.

If you’re serious about growing your YouTube channel, make sure it’s fully optimized before you start sharing videos.

11. Don’t Forget Your Video Description.

Yes, you can indeed get away with just uploading a video and sharing it on social networks. But if you want to get your videos in front of more viewers, don’t forget about your description!

When writing the description for your video, be sure to think about SEO (Search Engine Optimization) too. You’ll want to start by adding a few keyword phrases that you think people will use when searching for your type of product or service.

12. Use YouTube Ads.

You can also take advantage of YouTube’s advertising system and target viewers who might be interested in your product. This is especially effective if you’re selling something that’s in high demand! Just make sure you do it right because poorly targeted ads are one of the fastest ways to get yourself banned.

If you follow these tips for success, you’ll not only become a YouTube guru, but you’ll also start seeing your eCommerce site grow as well!

Frequently Asked Questions

Do YouTube ads work for eCommerce?

Yes, YouTube ads effectively increase brand awareness, drive site traffic, and ultimately convert viewers into customers. The best part about boosting your YouTube presence through ads is that it works across multiple industry types.

How do I get potential customers to watch my video?

You can use social media sites like Facebook and Twitter to spread links to your videos. Also, by filling out all sections in your profile, you’ll be able to attract more viewers naturally.

What is a good video?

There is no such thing as a good or bad video. However, informational videos that have high-quality audio and are optimized for ranking tend to do better than videos that aren’t.

What are some ways I can get more views on my videos?

To get more views on your videos, you should use keywords in the title and description of your videos and optimize them, so they rank well for search engines. Also, be sure to try and upload every week, so your videos have a chance to rank well in search results.

How do I stay consistent?

It can be not easy to remain consistent when uploading videos, but there are multiple tools you can use to help you stay on track, such as Google Calendar. You can also consider making a routine for yourself that you can follow every time you upload a video.

How long should my videos be?

Videos on YouTube can range from a few seconds to several hours, but it’s generally recommended that they’re no more than 15 minutes.

Last Thoughts

Growing your eCommerce business can be difficult in this day and age. With so many competitors vying for attention, it is often hard to stand out from the crowd. There are a few simple things you can do that will help grow your online store, though! 

One of these is using YouTube as an advertising platform. YouTube has millions of users worldwide, so don’t miss out on this great opportunity to reach new customers!

Remember that you have to have fully optimized your channel before it will be worth sharing videos. By following these tips for success, you’ll be sure to see your store skyrocket in no time flat!