I know how it feels to have an excellent idea for a blog post but not put your thoughts into words. You want to share something with the world to help you grow your business but don’t know where to start. Sound familiar?

I’ve been in this boat before and luckily found some tips that helped me get started on my way to blogging success. So here are some ways you can write an influential blog for your eCommerce store.

What Is a Blog Post?

Before we go into how to write a blog, you must know what exactly blogs are. A blog is just like an online diary of thoughts and opinions.

There might be some valuable information there, but most importantly, it should be entertaining for your readers or customers to read. Blogs are not the same as articles or news pieces that might be more informative.

A blog post is just one part of building up a blog, and it’s essential to write in your style too. This could be very casual or formal depending on what you think will suit your store and customers best.

A great way to learn how to write an influential blog is to look at other successful blogs and see what they’re doing well.

Benefits of Writing Blog Posts

Now that you know what a blog is let’s talk about why you should write one. There are loads of benefits to writing blogs for your eCommerce store, and they’re all straightforward too.

Increase Brand Awareness

The more you write, the more your store will be seen. This means your products will become known, and people will get to know who you are too. Please don’t underestimate this factor; it’s crucial for building relationships with customers and prospects especially.

Strengthen Your Store’s Appearance Online

Blogs help your store stand out from the crowd, and a good blog post will also get shared on social networks. With so much going on online, this is a massive help because it can lead to people discovering your store.

Increase Trustworthiness

As well as building relationships with potential customers, blogging also helps build trust between you and your customers. This is important because it helps get you credibility with your audience and turn them into loyal followers.

Learn More About Your Customers

Most of the time, blogging is done for marketing purposes. This means you can tap into your audience and find out what they like and don’t like about your brand. It’s a great way to get new ideas on how to improve things too.

Build Up Your Network

This ties in with building trust because blogging can bring you into contact with other influential bloggers. This is good for your store because it gives you access to a whole world of ideas and possibilities.

Get Your Store Noticed by Google

Google is the most popular search engine on the planet, and if your store appears high in its rankings, you’ll get way more customers. Having a blog can help you push up into the top ten of Google searches, too, which is great for organic traffic.

How to Write A Blog Post With No Copywriting Skills

Now let’s look at the copywriting tips you need to follow for writing a good blog post.

Keep it Short and Sweet.

Writing as many words as possible might be tempting, but this isn’t what your audience wants. They want the information they’re looking for fast, so make sure you give it to them straight away.

Nobody wants to read a long blog post, especially if they think it’s all fluff. They want to get the information they’re after and move on quickly. So keep your posts short and snappy, and you’ll get more hits than you realize!

Make Sure It Has Something Useful.

Make sure that every blog you write has something useful in it for your customers. Think about what your customer wants to know, and use your blog post to provide that information. You can also share user-generated content or include exciting facts which might inspire them too.

Don’t Just Talk About Yourself.

Blog writing isn’t just a way of talking about yourself and proving what you already know; it should be an informative experience for your customers. So if you can make it exciting and fun, even better, but always remember to put yourself in the background enough so that the customer is at the front.

Write for Your Target Audience.

You should always write your blog for your target audience. This means that anything you write should relate to them and provide some benefit for them. Make sure the content is relatable, so it feels like they’re engaged with what you have to say too.

Get into Some Formatting.

You don’t have to go on some crazy formatting spree, but it is a good idea to make sure you’re using headings, subheadings, and paragraphs. This helps your blog post look more professional and makes the content more accessible for people to scan over.

Implement Search Engine Optimization.

This is a vital part of blogging. It would be best to make sure that every blog post has some SEO keywords and related words. This helps you to get your posts higher up in search engines so more people can find you.

Include Images.

Like formatting your blog post, adding images can also help people scan through the content more accessible. This helps people get the information they want with no issue, and it can also help with your SEO.

Interlink Your Blog Posts.

You should interlink every post you have with the previous blog posts you’ve written. This means that visitors can step through your site and find out more about what you offer with no extra effort from them. Of course, you don’t have to go mad with linking either; a couple of times is fine – especially if the posts relate to each other closely.

Be Consistent.

As always, this applies to blogging. You need to make sure you keep writing blog posts regularly so that your visitors know when they can find new content. This also shows Google that your site is active and gives it a boost in the rankings too.

Don’t Forget About Keywords.

As we’ve already mentioned, using SEO keywords in each blog post can help you to rank higher in Google searches. But it’s not all about the ranking – keywords also help people find your blog to attract more visitors.

Persuasive Writing Style.

If you want to go one step further with your content, why not try persuasive copywriting? This is the art of convincing people to do something through words.

It could be buying your products or signing up for an email newsletter – whatever it is, try adding some persuasive writing into your blog posts to boost conversions!

Write Good Blog Titles.

Your blog post titles are a great way to grab people’s attention before they even read your post. If you can include a few keywords and update people on what they will be reading, you’ll get more views than ever!

Sales Letters.

If you want to see some top blogging tips, check out a few sales pages. These are generally packed with persuasive writing and usually have great blog posts too. So, look at these as inspiration for what you can do with your blog posts!

Email Marketing.

We all know that email marketing is one of the best ways to get people involved with your eCommerce business. This happens through sending newsletters and push emails. Your blog posts should be a significant part of this – make them interesting enough for people to want to share them with their friends!

Guest Posts.

Writing guest posts is a great way to expand your blogging efforts and help other bloggers. By writing on someone else’s blog, you get to see how they do things and improve your skills. You can link back to your site too, which gives you even more exposure.

Customer Questions.

Make sure you answer any questions your customers have. If you don’t do it on your blog, people will go elsewhere to get the answers they need, so it’s essential to avoid this at all costs.

It can be tricky to find out what customers want to know, so using surveys and customer services is a good way.

Promoting Your Blog.

Blogging is a fantastic way to attract new people to your site and keep the visitors you already have happy too. But you need some help with promotion, especially if it’s the first time you’ve ever started blogging. Luckily, there are many ways to promote your blog and get noticed, so you don’t have to do it all by yourself.

Frequently Asked Questions

Is it a blog post copywriting?

It depends on how it’s written. If you’re going for a conversational tone and including keywords, then yes – it is copywriting.

Do I need to write blog posts?

No, you don’t – but they are a great way to get your eCommerce business noticed more. They can also help you rank higher in Google searches and get people involved with your brand.

How do you start a blog without writing?

This is where guest posts come in. You can write on other people’s blogs and get your name out there without having to write anything yourself!

How do I become a copywriter with no experience?

You can start by writing your blog posts and getting the grip of writing in a sales setting. From there, you can write guest posts and slowly find yourself becoming a well-known name in the industry!

Does blogging require skilled writers?

Blog posting does require good writing skills, but it’s not the most critical factor in blogging success. Although, you do need to make sure that your content is interesting enough for readers to want to return again and again!

Who are the best copywriters in the world?

The best copywriters in the world are all unique and hardworking. Some of them might be more famous than others, but they all have one thing in common – their desire to create unique content!

How often should I write blog posts?

As many times as possible – you will always have something to write about, so there’s no reason why you shouldn’t be writing every single day!

Last Thoughts

Blog posts are a great way to create content for your website. They’re also an effective means of driving traffic back to your site and can be used as social media posts when you promote them on Facebook or Twitter.

The perfect blog post can boost your online business – make sure you use these tips to create the best blog posts possible! We hope this article was beneficial for you!